Southern Exposure Technical Services (S.E.T.S.) began in 1999.  Scott Marshall saw the need for a independent certified technical service as the "big guys" began cutting their service staffs and continually raised pricing for commercial embroidery machine repair. Having cut his teeth as a service technician for Barudan, owning a 39 head, 14 employee embroidery/digitizing shop and doing service and sales for Hirsch Intl., Scott put his knowledge to work and S.E.T.S. was born.  With exposure to the industry since 1988, there are very few machine situation he hasn't seen.  Scott soon recognized that the factory trained, "old timer" technicians were dwindling and began searching for an apprentice to personally train.  In 2014 he found John Coon who then began learning directly from Scott. 
 
Since 2015, S.E.T.S. covered the state of Georgia and occasionally the bordering areas of Georgia, however as time moved forward, the Embroidery Industry grew larger and more new customers were in need of certified technicians. S.E.T.S quickly grew in coverage of not only just Georgia but also Alabama, Tennessee, South Carolina, and recently Kentucky. Knowing that the current generation of technicians were slowing down and/or retiring, Scott and John searched for more technicians to train to help in the growing need.
 
In 2020, John found Jonathan Barrett and brought him onto the technician staff and continues to train Jonathan on all aspects of Embroidery Machines operation, repair/service, and training. 

With their finger always on the pulse of the embroidery industry, Scott and John strive to add products and services to meet a large number of customer's needs. They also make themselves aware of the latest trends, common machine issues and continuing education to keep S.E.T.S. up to date and knowledgeable. While Scott is still going out and performing service calls, he has started to slow down as he prepares to retire in the next few years. John has become Lead Technician on machine installs, training, repairs, and the latest Barudan networking software. Along with their junior technician, Jonathan, they are minimizing the service wait times and getting customers back up and running.

January 2024, after 35 years of service to the industry, Scott and Michelle Marshall decided to retire. John and his wife Carrie purchased the company to continue on what Scott and Michelle started. Along with Jonathan, they continue to provide the best timely and quality service to all of their customers. The team is looking to grow as John is searching out for more qualified men and women to join the S.E.T.S. Team. 

We service Barudan commercial embroidery machines. Give us a call today to discuss your embroidery situation and we will do our best to get your embroidery machines up and humming~